Commercial Awareness Training


In our intensely competitive world, technical and professional competence need to be complemented by commercial awareness or acumen. We focus on 5 areas:

  • financial savvy – finance for non-finance managers training designed to help individuals to :
    • understand the financial implications of their decisions, long and short-term
    • recognise the impact of their decisions on profitability and cash flow
    • justify investment and build robust business cases
  • planning with strategic perspective training to help managers to develop and implement business plans that are aligned with the organisation’s strategy
  • marketing for managers training – because “marketing is too important to be left to the marketing department”
  • effective decision making – success or failure is ultimately based on the aggregation of the hundreds of decisions that managers make each day
  • personal effectiveness training – to convert plans into action

We offer services in 3 areas:

  • commercial awareness training – engaging, participatory workshops based on delivering programs for more than 20 years’ in over 35 countries
  • design – training program development, from online resources, such as videos and questionnaires, to participant workbooks and facilitator guides to train-the-trainer sessions
  • coaching and mentoring – one-to-one support for individuals

To find out more, please use the menus at the top of the page or contact us.