Commercial Awareness Training - All-in-One

There are no easy answers - how could there be. Despite the regular stream of books from academic gurus and business leaders, a moment's thought would confirm that every business situation is unique: what worked for Jack at GE will not necessarily work for your organisation and moving from good to great will not happen by rigorously applying a set of universal principles.

Every business situation is unique - and tomorrow, it will be unique in a different way. There is no status quo. Competitors, suppliers and customers are all making decisions and acting. A manager needs to constantly re-assess and make decisions.

The commercial-awareness.com approach aims to help managers to cope with the commercial challenges they face, not by recommending some universal, imaginary panacea but rather by providing frameworks, tools, perspectives, theories and case studies. These do not in themselves provide the answer; their role is to provide the right questions and a route forward towards an answer that is appropriate to each unique situation.

The recipe for commercial awareness consists of many ingredients:

• strategic perspective
• understanding the bottom-line and cashflow
• customer focus
• branding
• appreciating the drivers of shareholder value
• being able to negotiate a deal
• recognising opportunities
• prioritizing and working efficiently

All of these ingredients are contained in the more specialized courses on this site. I have used a modular approach to course development enabling virtually any commercial awareness recipe to be created. So whatever your need, from customer focus with financial understanding to branding and shareholder value, it can be met by commercial-awareness.com.

Course Outline

Commercial Awareness